Amit Kumar
Senior Engineering Manager | Bangalore, India
+91-8826047975 | bouncyinbox@gmail.com |
linkedin.com/in/amitk0mar |
github.com/bouncyinbox
Summary
Senior Engineering Manager with 13+ years of experience building and scaling consumer internet platforms across e-commerce, travel, and marketplaces. Owned high-traffic web and mobile surfaces (storefront at Myntra, buyer experience at Snapdeal) with measurable impact on conversion, performance, and reliability. Hands-on expertise in frontend architecture, mobile web, hybrid apps, and BFF patterns, backed by full-stack and microservices ownership. Led teams through restructurings, leadership transitions, and multi-geo coordination, with recent work in AI-assisted developer tooling.
Experience
Nielsen | Senior Engineering Manager
- Took over a 32-member cross-functional engineering team (web, backend, Android/iOS) across South Korea, the US, and India (4 cities), previously led by a Director for 7+ years, owning the digital audience measurement portfolio. Stabilized the team through a leadership transition.
- Owned consumer digital meters live across 9 countries, capturing browsing, streaming, and e-commerce signals via the Android Accessibility API and VPN-based traffic capture, with on-device data SDKs and WebView-based onboarding/rewards flows backed by user management and incentives services.
- Operated as a manager of managers across a multi-geo organization; had 2 EMs and 4 tech leads reporting, conducted skip-level 1:1s, and coached managers on delivery, stakeholder management, and people development.
- Identified a Sev-1 data quality issue undetected for 15 months, impacting two core signals across nearly 100% of global clients. Drove root cause analysis and coordinated the fix across multiple teams.
- Drove adoption of AI-assisted developer tooling across teams; personally helped ship an enhancement in the crawler using LLM-integrated runtime loops (a self-healing crawler).
Myntra | Senior Engineering Manager
- Led a team of 18 primarily full-stack developers within storefront engineering, owning high-traffic customer-facing surfaces: PDP, Size & Fit, UGC, Growth (3D, Virtual Try-On, FWD, Hyperlocal, AI Looks), Recommendations, and Search Experience.
- Owned the PDP product charter (~50% of Myntra traffic lands on PDP); collaborated with 8–9 product leaders and multiple engineering teams to balance cross-sell, feature education, and core conversion.
- Led the architecture and design of the Tag service for social-proof nudges (city-first buyer, units sold, low-stock urgency) across PDP and key funnel touchpoints - lifted PDP-to-Cart by 4%.
- Drove PDP migration to the Layout Engine framework — reduced TTFD by ~50% (5.1s → 2.5s), significantly improving scalability and release velocity.
- Led development of a new component library MDL 2.0 in collaboration with design - introduced theming support enabling multiple design identities on a shared component foundation, which powered app-in-app experiences for Myntra, FWD, Hyperlocal & Luxe stores within the Myntra app.
- Owned the Style microservice powering PDP - 60+ internal clients, 8-10 upstream dependencies, business-critical path where downtime would reduce orders to zero; drove reliability, scalability, and stakeholder coordination across consumers.
- Stabilized Style service (P0, business-critical) - introduced service-specific dashboards, granular alerts, VLT-based capacity planning, HPA for cost-aware scaling, and simplified architecture by removing an inconsistent cache pipeline; eliminated recurring P0 escalations during peak periods and deployments.
- Established robust performance and reliability practices (Firebase metrics, profiling, on-call rotations, RCA culture), resulting in ~70% reduction in production incidents.
Snapdeal | Engineering Manager
- Progressed from Senior Engineer II to Senior Software Engineer to Tech Lead to Engineering Manager over 7+ years.
- Retained through Snapdeal 2.0 restructuring (80% workforce reduction); rebuilt the buyer web/mobile engineering team from 2 to 14 and sustained product delivery through the transition.
- Built and led the BFF (Backend-for-Frontend) layer for dynamic, personalized layouts in collaboration with cross-functional engineering teams - unlocked rapid A/B testing and personalization for product and business teams without frontend release cycles.
- Early adopter of AMP, Service Workers (web push), and One Tap Sign-in in collaboration with Google - AMP cut PLP load time by ~50% and lifted mobile web conversion by ~10%, web push drove ~15% re-engagement uplift, and One Tap reduced sign-in friction with ~20% higher sign-in conversion.
- Owned web & mobile platform observability and performance - Built in-house RUM and JS error and network logging libraries with dashboards and alerts; moved team from synthetic to real-user monitoring, established perf culture, drove significant page load improvements, cut customer escalations, and surfaced browser-specific conversion issues.
- Influenced architecture and engineering standards across web teams; mentored engineers into senior and tech lead roles, several now lead teams at top product companies.
RedBus / Adjetter | Software Engineer
- Built and owned a customer support web app replacing email/phone workflows for cancellation, refund, and post-order queries - cut AHT by ~50%, brought refund TAT from multi-day to same-day, and deflected enough operational load from engineering to redeploy engineers from support to product development.
- Built reusable component libraries and led revamp for web and mobile web - improved page load ~30-40% and enabled white-label apps for travel partners.
- Built hotel booking flows (details + customer info) on the bus platform post-Ibibo acquisition, enabling hotel cross-sell to bus customers and expanded RedBus into multi-category travel.
Skills
Web and Mobile: JavaScript, TypeScript, React, React Native, PWA, Hybrid Mobile Apps, WebView, Rendering Strategies, Web Performance, Frontend Architecture, Android/iOS, Component Libraries
Backend: Golang, Node.js, Microservices, BFF & aggregator patterns, API Gateway, REST, gRPC, GraphQL, CDN, Caching Strategy, High-Scale Platforms, Service Reliability Patterns, AWS, NoSQL (MongoDB, Redis, Aerospike)
Observability & Reliability: Grafana, Prometheus, Firebase, Sentry, SLOs / SLAs, Incident Management, On-call practices, RCAs & Postmortems, Alerting & Monitoring, Circuit Breakers, Rate Limiting
AI & Emerging: Generative AI, AI-Assisted Developer Tooling
Domain Expertise: E-commerce, Travel, Marketplace, Analytics, Market Research, Consumer Internet Products, B2C
Engineering Leadership: Engineering Strategy, Technical Roadmap Planning, Org Design, Hiring & Talent Management, Performance Management, OKR Planning, Headcount Planning, Career Development & Mentorship, Stakeholder Management, Cross-Functional Alignment, Agile / Scrum, Program Delivery, People Management, 1:1 Coaching
Education
Poornima College of Engineering | Bachelor of Technology, Information Technology
Affiliated with Rajasthan Technical University